ProductQuant Pipeline DFY
The Stack How it works Pricing FAQ Book a pipeline diagnostic
Done-for-you B2B pipeline · for founders & sales teams
Jake McMahon
Jake + team A dedicated account manager runs the whole operation — so every channel compounds instead of competing

Add $10–50K+ in qualified pipeline, every month.

The whole pipeline, run for you. Most teams already have channels — content, outreach, ads, an SDR — but every channel is pulling in a different direction. We replace the whole fragmented operation with one unified system, with the single goal of getting you more qualified pipeline.

Feel the value in month one, or your money back. You should never pay for momentum you don’t feel. If in the first month you aren’t feeling the value, we refund you — and every asset we built stays yours.
Book a pipeline diagnostic See how it works

Start with a paid 2-week diagnostic — you keep the plan either way. Fixed fee, scoped on the call, credited to launch if you continue.

Pipeline engines built for teams at:

monday.com Payoneer thirdweb Guardio 8fig CirclesUp
The deliverable stack

What we ship, every week — and what each piece gets you.

This is the concrete output of the operation. Every deliverable is chosen because it moves you toward one number: $10–50K+ in qualified pipeline, every month.

CONTENT 32 pieces / mo

Show up in AI search & SEO

Long-form posts built for your ICP — blog, Medium, LinkedIn Pulse, and Quora at 2/wk each — ranked in Google and cited in ChatGPT, Perplexity, and Claude. Buyers find you before they find your competitors.

NEWSLETTER 2 newsletters / wk

Build a community & own the list

Beehiiv weekly plus a LinkedIn newsletter — an email list you own, sent on a cadence. Direct, unmediated reach to your buyers, the channel that compounds even when algorithms change.

SOCIAL 15 posts + carousels / wk

Thought leadership & trust

Founder (5/wk) and company (5/wk) posts plus 5 carousels a week — then distribution to X and Reddit — so you get noticed by the accounts that matter, week after week.

FUNNELS 2 magnets + 2 pages + 2 funnels / mo

Convert attention

Two lead magnets, two landing pages, and two email funnels every month. Every content visitor has a clear next step — from first click to booked call.

OUTREACH 5 engagements / day + signal-triggered

Turn social into pipeline

Live ICP conversations every day plus hand-written, signal-triggered outreach and monthly retargeting. Real replies, warm follow-ups, booked meetings.

MEASUREMENT PostHog day 1 + monthly report

You read one number

Every initiative tracked end-to-end from day one. Monthly reporting shows qualified meetings booked — no vanity dashboards, no activity theater.

Every piece earns its place. The goal is $10–50K+ in new pipeline — month after month.

Where growth stalls

Growth is easy. Sales ops is hard.

Every time you try to add more — another channel, another vendor, more headcount — spend goes up and the pipeline number barely moves. Not because the tactics are wrong. Because nobody is running them as one strategy.

CEILING

Spend goes up. Pipeline doesn’t.

Every channel you add is another invoice. CAC climbs. The pipeline number stays flat because the channels don’t reinforce each other.

FRAGMENTED

Everyone’s pulling in a different direction.

Email, content, landing pages, social — each function has its own owner, its own target, and no shared strategy. Nothing compounds because nothing connects.

STUCK

You have some pipeline. You can’t scale it.

The ceiling isn’t effort. It’s fragmentation. The operations don’t talk to each other, so adding more of the same thing produces diminishing returns.

EXPENSIVE

More tools, more vendors, same problem.

Three dashboards, three contracts, zero shared target. Each vendor hits its own metric while the pipeline number stays unpredictable.

“One unified operation, every channel working toward the same number.”

The Pipeline Reframe

THE 90-DAY TRANSFORMATION

The 90-Day Velocity Ramp.

A low-commitment diagnostic first. From there, each phase delivers something concrete — a plan you keep, an operation that runs, a pipeline that compounds.

Day 01 Diagnostic
Day 14 Launch
Day 90 Scale
Phase 1 · Low commitment

2-Week Pipeline Diagnostic

Where most buyers start

We get into where your pipeline actually comes from — what converts, what stalls, where the fragmentation is. We map your best-fit accounts, identify your highest-signal channels, and build the 90-day plan.

Two weeks. You keep everything: segment map, signal set, and 90-day plan — whether or not we build it for you.

Fixed fee — scoped on the call · credited to launch

You leave with a plan regardless — if the numbers don’t hold for your market, we tell you
Phase 2 · Conditional on diagnostic

90-Day Pipeline Launch

Full system build and initial operation

All five layers go live in month one: signals running, content published, funnels converting, outreach out the door.

Month two: first qualified replies, first booked calls. Month three: your account manager has 60 days on your market — they know what signals fire and what copy converts, and they push harder on both.

After month 1: if the system isn’t producing qualified replies, you can stop
Phase 3 · Month-to-month

Ongoing Pipeline Operation

The pipeline function, run for you

The operation runs and compounds. Every month the content library grows, the signal coverage deepens, and outreach lands warmer. Your account manager gets sharper on your market every month. Reporting is qualified pipeline — not emails sent or articles published.

Cancel or pause any time with 30 days’ notice
THE GUARANTEE

If you don’t feel the value in month one, you get your money back. Period.

You should not pay for momentum you don’t feel. If in the first month you aren’t feeling value or don’t like the content, we refund you in full — and everything we built stays yours. Not a satisfaction clause. Not “we’ll try harder.” A straight money-back guarantee.

The terms, in plain text
Targetqualified opportunities — agreed before launch
Qualified =fits your ICP · real buying interest or a booked call
Windowthe 90-day launch
If it’s not for youmoney back in full after month one — you keep the work
The diagnostic guarantee

If the diagnostic doesn’t surface a credible pipeline plan, we tell you — and we don’t recommend the launch.

Where the line is

We deliver qualified opportunities with companies that fit your ICP. What happens in your sales process after that is yours.

WHAT YOU GET

Every function. One team. One goal.

Most teams run these five things through five different vendors with five different targets. We run them as one operation, under one strategy, toward one number. Remove any layer and the others plateau — run them together and the curve keeps climbing. Everything we build lives on your domain and in your accounts.

01 / SIGNAL

We find your leads and buying signals.

You reach buyers showing real intent — not a list that was accurate six months ago.

  • ICP mapped & target accounts identified
  • Live buying signals: LinkedIn, job boards & more
  • Hot / Warm / Cold readiness scoring
02 / CONTENT

We build your content and AI-search presence.

Articles that rank in Google and get cited in ChatGPT, Perplexity, and Claude — so buyers find you before you find them.

  • Long-form SEO content built for your ICP
  • Structured data + AI-citation schema
  • Content library that compounds monthly
03 / FUNNELS

We build the funnels that convert inbound.

One lead magnet and landing page per ICP so every content visitor has a clear next step.

  • One funnel per ICP per offer
  • Conversion-optimised landing pages
  • Lead magnet assets: templates, guides, calculators
04 / OUTREACH

We run the outreach.

Signal-triggered, hand-written sequences — every touch is informed by what the account just did.

  • Signal-triggered send timing
  • Multi-touch: email + LinkedIn
  • Reply handling + meeting booking
05 / OPERATOR

One account manager runs the whole thing.

One person who knows your market, your signals, and your copy — accountable for the number, not the tasks.

  • Weekly pipeline reporting: meetings, not emails
  • Continuous signal + copy optimisation
  • Objection handling + no-show recovery
06 / REPORTING

You see pipeline. Not activity.

Every report shows qualified meetings booked. No vanity metrics, no activity dashboards.

  • Weekly qualified meeting report
  • Funnel conversion by channel
  • Signal performance by ICP

This is what unified looks like. Five channels, one strategy, one number to hit.

AI SEO + GEO

Your buyers ask ChatGPT before they ever find your site.

Half of B2B buyers now research vendors in ChatGPT, Perplexity, and Gemini before they land on a website. If your firm isn’t in the answer, you’re not on the shortlist — and you never even know the deal existed.

We write content structured to be cited by AI engines when buyers ask about your category — and ranked in Google for the same searches. One article, two channels, working for months after we publish it.

Topics come from the signal layer — what your market is actually researching this week, not what we guessed at last quarter.

Book a pipeline diagnostic
WHY IT KEEPS IMPROVING

Pipeline doesn’t add. It multiplies.

This is the difference between one function and one operation. Every channel you run through us reinforces the others — the content library grows, citations accumulate, the list deepens, outreach lands warmer. A fragmented stack plateaus. A unified one compounds.

Signals Content & citations Funnels & list Warm outreach Meetings booked

Illustrative — how the layers stack as the system compounds

01 Month 1 — Diagnostic

All five layers running.

Signals mapped, content live, funnels built, outreach launched.

02 Month 3 — Saturation

Content ranking. List growing. Outreach landing warm.

Citations accumulating, funnels converting, reply rates climbing.

03 Month 6 — Autopilot

Pipeline that compounds without adding headcount.

Every layer reinforcing the next. The curve keeps climbing.

Who this is for

Right fit if you have pipeline and can’t get it to scale.

01 B2B founder · founder-led sales

Close, don’t prospect.

You’re the best closer on your team. Stop spending half your day sourcing and chasing — we run the whole pipeline so you show up to warm, briefed calls.

02 Head of Sales / Revenue

More pipeline. Same headcount.

You have the team. The problem is five vendors with five different targets and no shared strategy. One operation fixes that.

03 Agency owner serving B2B

Sell the stack you can’t operate.

We run it for your own firm — and for your clients under your brand. White-label arrangements available.

04 B2B marketing lead

MQLs become meetings.

Content that generates traffic but doesn’t convert is just overhead. We run the full funnel — content, lead magnets, landing pages, and outreach — so the pipeline actually moves.

05 Existing SDR / AE team

Your SDR closes more.

Reply rates climb when prospects arrive already familiar with your firm. The signal, content, and funnel layers underneath are what make your outreach land differently.

06 B2B consultant / fractional

Pipeline that runs while you deliver.

You can’t chase new clients and serve existing ones at the same time. We run the pipeline so the next client is already in the funnel while you close the current one.

PRICING

Pay as it proves out.

Start with a low-commitment diagnostic. Every number is on the table before you commit to the next phase — and if the plan doesn’t hold, you don’t continue.

Phase 01 — Start here

2-Week Pipeline Diagnostic

ICP review, signal map, target account segment, and your complete 90-day pipeline plan — delivered in two weeks.

Fixed fee — scoped on the callCredited toward the launch if you continue →
Book a diagnostic call
Phase 02 — Launch

90-Day Pipeline Launch

Full system build and initial operation — all five layers live, first qualified opportunities inside 90 days.

Scoped to your market on the diagnostic
Billed monthly across 3 months
Start the launch
Phase 03 — Scale

Ongoing Pipeline Operation

Weekly operation, monthly reporting, monthly optimisation. No long contract, no lock-in.

Month-to-month · cancel with 30 days’ notice
Scale the operation

Building this in-house — SDR, content, RevOps, growth manager — costs $400K–$600K per year before the systems connecting them are even built. This is the alternative: one operation, one team, one number to hit.

Even if we don’t work together, you keep the plan — the segment map, signal set, and 90-day blueprint from the diagnostic are yours.

Prefer to see the numbers up front? View the three tiers and the full deliverable stack →

COMPARISON

You can build this yourself. Or we run it for you.

You have three options. Hire the whole team and connect them yourself. Hire specialist agencies and own every seam between them. Or pay one team to run all of it — with a guaranteed result.

Option 01

Build it in-house

Hire the team and connect the systems yourself

What you getSDR, content, RevOps, growth — hired, managed, and connected by you
Cost to start$400K–$600K/yr in salaries before the connecting systems exist
First opportunitiesMonths of hiring and ramp before anyone produces
Who owns the seamsYou do — every handoff between hires is yours to manage
GuaranteeNone — the hiring risk is yours
Option 02

Specialist agencies + tools

One slice per vendor — you own every seam

What you getOne slice per vendor — you assemble and coordinate the rest
Cost to start$3–10K per month per layer, across multiple vendors
First opportunitiesEach vendor moves its own metric, not your pipeline number
Who owns the seamsYou do — between every vendor, tool, and report
GuaranteeVolume promises (emails sent) — not opportunities
This offer

Pipeline DFY

One operation. Everything runs. Guaranteed.

What you getAll five layers — signals, content, funnels, outreach, account manager — one operation
Cost to startFixed-fee diagnostic — the launch only runs if the plan holds
First opportunitiesDiagnostic in 2 weeks, first opportunities inside the 90-day launch
Who owns the seamsWe do — one team runs every layer end-to-end
GuaranteeFeel the value in month one, or your money back — and you keep every asset we built
FAQ

What people ask before booking a call.

The questions that come up most on the first call — on the stack, the assets you keep, signal quality, pricing, and commitment.

Strategy
A one-layer agency — outreach only, content only, paid only — can produce activity but not compounding. The reason warm pipeline compounds is that each layer reinforces the next: signals inform content, content brings traffic, lead magnets and landing pages convert that traffic, email funnels nurture it, outreach lands on prospects already touched by everything above. Run one layer in isolation and you plateau. Run the stack and the curve keeps climbing.
GEO is structuring content so ChatGPT, Perplexity, Gemini, and Claude extract and cite your firm when buyers research your category. We write articles with clear entity coverage, structured headings, schema, internal linking, and direct-answer paragraphs that AI engines can quote. Combined with classic AI SEO (technical structure, topical authority, semantic depth), the same article ranks in Google and gets cited in AI tools. Half your buyers now research vendors in AI before they ever land on a site — if you're not cited, you're not on the shortlist.
Assets you keep
Yes — every asset is built on your domain, in your accounts, and stays with you. We operate the layers on top of your own infrastructure. If you pause or stop the operation, you keep the content library, the landing pages, the lead magnets, the funnels, the sender accounts, and the email list.
The compounding asset is the library. Even if you end the operation, the articles keep ranking, the AI citations keep firing, the lead magnets keep converting traffic, and the email funnels keep nurturing. The operation makes the library grow faster — it doesn't make it work. The work survives the engagement.
Setup & how it works
Your SDR is layer 04 in isolation. Pipeline DFY is layers 01–05 stacked. Your SDR's reply rate climbs when prospects show up to outreach already familiar with your firm — because the content layer cited your work in ChatGPT, the landing page warmed them up, and the lead magnet got them on your list. You can keep the SDR. The stack underneath is what makes their numbers move.
Lead lists are static snapshots of who existed months ago. Layer 01 of our stack is live intent monitoring — named accounts showing real buying triggers this week. And lists don't compound: they decay. The content + funnel layers we run on top mean the same prospect appears multiple times across channels before outreach lands — warm, not cold.
Content without a conversion layer underneath is publishing into a void. Our content layer is fed by signal data (so we publish what buyers actually search) and feeds into the conversion layer below (lead magnets, landing pages, email funnels). Content brings traffic. Funnels convert it. Outreach closes it. The stack does what isolated content alone can't.
From your accounts — your domain, your LinkedIn profiles, your team. We don't run outreach from a vendor inbox or a burner domain. Reply handling happens in your inbox, so the conversation history stays with your team and the relationships are yours to keep.
Commitment & pricing
Each prospect is scored Hot, Warm, or Cold based on buyer readiness. Hot = ready to buy now (mentioning competitors, posting role openings that confirm budget, evaluating alternatives publicly). Warm = actively researching. Cold = aware of the problem. Your account manager prioritises Hot signals so the first hour every day goes to the conversations most likely to convert.
You commit one phase at a time. The diagnostic is a 2-week fixed-fee engagement. If you proceed, the launch runs across 90 days — with an early exit after month 1 if the system isn't producing qualified replies. After the launch, ongoing operation is month-to-month: cancel or pause with 30 days' notice. There's no long lock-in.
Pricing is scoped to your market on the call, because the right account universe, signal set, and asset build differ by ICP and deal size. The diagnostic is a fixed fee, credited toward the launch if you continue. The launch is monthly across three months. Ongoing operation is month-to-month. You see every number before you commit to any phase.
Yes. Agency owners use Pipeline DFY two ways: run the stack for their own firm to compound their warm pipeline, or white-label the stack for their B2B clients under their brand. We run every layer, you keep the client relationship and the margin. Discussed case by case on the discovery call.

Built by operators,
for operators.

We built the first version of this operation for clients who already had spend — companies running content, outreach, and ads through three different vendors with three different targets. When all five channels pointed at the same number under one operator, the ceiling moved. That’s what we build for every client.

Every Pipeline DFY client gets a dedicated account manager — one person who knows your market, your signals, your copy, and your conversion rates. Not a project manager. An operator. Accountable for the pipeline number, not for the task list.

Jake McMahon
“The problem was never the channels. It was that nobody owned the number across all of them.” JAKE McMAHON — FOUNDER, PIPELINE DFY

Ready to put your pipeline on autopilot?

Start with a 2-week diagnostic. We get into your pipeline, find where it’s breaking, and build the 90-day plan. If the numbers don’t hold for your market, you stop there — and keep everything.

Book a pipeline diagnostic Email Jake
ProductQuant

Pipeline by ProductQuant: a full B2B sales operation managed as one service. Signals, AI SEO content, lead magnets, landing pages, email funnels, and outreach — layered and run as one compounding operation.

jake@productquant.dev
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