Referrals slow down. So does your pipeline.
You’re back to prospecting when you need new opportunities already in motion.
90-day growth kickstart · Q4 intake
We run the content, the outreach, the replies and the bookings. On Growth and Scale we also write the follow-up after every call and keep your CRM current. You show up and close.
Call or text +1 907 416 6157.Our AI guide answers first. Calls may be recorded.
The walkthrough
Problems we help solve
The publishing, prospecting and follow-up keep pulling you away from delivery and live deals.
You’re back to prospecting when you need new opportunities already in motion.
Your expertise stays in sales calls instead of helping people choose you beforehand.
A written recap, a proposal and a next step are what keep a good meeting alive. That work lands on you at 9pm.
Coordinating content, campaigns and replies takes time away from delivery and closing.
We publish where your ICP already reads. We engage 20–30 times a day in their feeds. The name is familiar before outreach starts.
Ranked on Google. Cited in AI answers. The same articles work both ways, structured for each engine.
Buyers search your company and find you.
Interest has to land somewhere. We build the assets that capture it and the funnels that warm it.
Each buyer receives a personal email sequence. We verify every contact before we send. We handle the replies.
Monthly reach: 1,000 buyers on Foundation, 5,000 on Growth, 10,000 on Scale.
A meeting is billable only when an agreed ICP-fit buyer attends. You approve the account list before we send.
We identify the people you want to sell to. We engage with their posts and the conversations around them. Your name is familiar before the first email lands.
Target accounts and the people who decide.
20–30 engagements a day, in the conversations they already follow.
Founder and company posts, every week.
Articles, lead magnets, newsletters and landing pages capture the interest.
Sequences land in a market that already knows the name.
The email arrives after familiarity has started.
The process, end to end
Become the company your buyers already recognise.
Why this work matters
69% of surveyed software buyers said an AI chatbot recommendation led them to choose a different vendor than planned.
Publish clear use cases, evidence and comparisons for buyers researching in ChatGPT and other AI tools.
G2 · 2026 AI Search Insight Report 1,076 B2B software buyers and decision-makers · March 2026 survey
95% of purchases in 6sense’s study went to a vendor already on the buyer’s Day One shortlist.
Build familiarity before the buying process starts, alongside reaching accounts with a current reason to talk.
6sense · 2025 Buyer Experience Report Nearly 4,000 B2B buyers · purchases of $25K or more
95% of surveyed U.S. hidden decision-makers reported greater openness to outreach from organisations publishing strong thought leadership.
Reach stakeholders who shape the decision, even when they rarely speak to sales.
Edelman-LinkedIn · 2025 Thought Leadership Report U.S. hidden decision-makers · self-reported receptiveness · p.12
What we run
We run the publishing, buyer engagement, follow-up and prospecting so you can put more attention into delivery and live opportunities.
Founder content makes your expertise visible. Articles and comparisons answer questions about fit, alternatives and switching, giving buyers useful material to share with their team. Sales has less ground to cover from scratch.

We join relevant buyer conversations and keep interested people hearing from you through newsletters and follow-up. Lead magnets, landing pages and email funnels give them a useful next step when interest arrives before budget, urgency or internal agreement.

We research relevant accounts and current buying context, then handle outreach, replies, qualification and booking. Your team can focus on understanding the buyer and working the deal.

On Growth and Scale, we send your brief before the call and turn the call into a written follow-up within one business day. We draft the proposal when a buyer asks for pricing, and log the outcome and next step in your CRM. Foundation covers everything up to the booked meeting.

Who Pipeline helps
One team running the work, focused on the outcomes that matter to your business.
B2B SaaS
We run the content, buyer engagement and outbound, giving your product a consistent presence and your team more room to build and sell.
Content · Buyer engagement · Outbound
Get consistent distribution from a team that can work with the substance of your product and the questions specialist buyers ask.
Agencies & professional services
Keep new business moving while you deliver. Build visibility and trust in your expertise, with targeted outreach alongside the referrals you already earn.
Jake has helped agencies close $16K-$38K deals.
B2B trades & technical businesses
We find suitable commercial accounts, build visibility around what you supply and run outreach and follow-up to start relevant sales conversations.
Technical services · Equipment · Components · B2B products
How the 90 days run
Content, engagement and conversion assets · 90 days
Setup + warmupOutreach · three full sending months
Markets, ICPs, messaging and the first content.
Content, engagement, outreach and qualified buyer conversations.
Review results at day 75 and plan the next step.
Finish the third full sending month, including replies and qualification.
4 clients, 48 live pieces, 4 #1 rankings
Search and AI visibility built and measured from outside the client analytics. Every ranking verified in a logged-out browser.
Read the case studyCommunity past 1M followers
Grew the largest HR community on LinkedIn, then rebuilt the product experience as interim CTO.
Read the case studyThe program
90-day growth kickstart
OR $997/month × 3 monthly payments
$4,991 total
+ $300 per attended, qualified meeting
No-show or out of ICP: $0
Planning target: 8 qualified meetings by day 90
Inbound engineering
Outbound
Diagnostic included. Articles, lead magnets, landing pages and funnels are not included. Follow-up after meetings is not included.
90-day content scope: 120 posts over 12 publishing weeks; 6 newsletters. Initial outreach plan: 3,000 buyers / 9,000 sends across three full sending months after one month of setup and warmup. Outreach runs for four months in total. Final schedule and meeting target agreed before launch.
Open full calculator90-day growth kickstart
OR $2,497/month × 3 monthly payments
$9,491 total
+ $250 per attended, qualified meeting
No-show or out of ICP: $0
Planning target: 20 qualified meetings by day 90
Inbound engineering
Outbound
90-day content scope: 180 posts over 12 publishing weeks; 18 newsletters. 24 articles, 6 comparison pages and 3 of each conversion asset. Initial outreach plan: 15,000 buyers / 45,000 sends across three full sending months after one month of setup and warmup. Outreach runs for four months in total. Final schedule and meeting target agreed before launch.
Open full calculator90-day growth kickstart
OR $4,997/month × 3 monthly payments
$18,491 total
+ $200 per attended, qualified meeting
No-show or out of ICP: $0
Planning target: 40 qualified meetings by day 90
Inbound engineering
Outbound
90-day content scope: 180 posts over 12 publishing weeks; 24 newsletters. 72 articles, 12 comparison pages and 6 of each conversion asset. Initial outreach plan: 30,000 buyers / 90,000 sends across three full sending months after one month of setup and warmup. Outreach runs for four months in total. Final schedule and meeting target agreed before launch.
Open full calculatorCompare all three plans. On smaller screens, scroll the table sideways.
| Workstream | Foundation | Growth | Scale | Intended outcome |
|---|---|---|---|---|
| Included · days 1-14 | Included · days 1-14 | Included · days 1-14 | Focus on the right buyers with a message that fits. | |
| 10 posts/week120 over the program | 15 posts/week180 over the program | 15 posts/week180 over the program | Build trust through the people and the business behind your offer. | |
| 20 ICP engagements/day | 25 ICP engagements/day | 30 ICP engagements/day | Reach more relevant buyers. Create warmer leads. | |
| Not included | 8 articles/month24 over the program | 24 articles/month72 over the program | Get discovered and shortlisted through search, AI answers and buyer communities. | |
| 2 newsletters/month6 over the program | 6 newsletters/month18 over the program | 8 newsletters/month24 over the program | Stay top of mind with an audience you own. | |
| Not included | 2 pages/month6 over the program | 4 pages/month12 over the program | Give buyers a clear reason to choose you. | |
| Not included | 1 set/month3 over the program | 2 sets/month6 over the program | Turn more of your traffic into enquiries. | |
| Daily / weekly | Daily / weekly | Daily / weekly | Find hot, ready-to-buy leads that generic lead lists miss. | |
| Ongoing · verified and refreshed | Ongoing · verified and refreshed | Ongoing · verified and refreshed | Reach the right people with accurate, usable contact data. | |
| 1,000 buyers/active month3,000 in the initial program | 5,000 buyers/active month15,000 in the initial program | 10,000 buyers/active month30,000 in the initial program | Start conversations with buyers who fit your offer. | |
| 3,000 sends/active month9,000 in the initial program | 15,000 sends/active month45,000 in the initial program | 30,000 sends/active month90,000 in the initial program | Keep good prospects engaged until they are ready to talk. | |
| Included | 15 domains + 30 inboxes | 20+ domains + 40+ inboxes | Protect your sender reputation and keep outreach reaching buyers. | |
| Throughout active outreach | Throughout active outreach | Throughout active outreach | Spend more time closing qualified buyers. | |
| Meetings only | Brief, follow-up, proposal, CRM | Brief, follow-up, proposal, CRM | Keep a deal moving while the buyer is still interested | |
| 8 by day 90 | 20 by day 90 | 40 by day 90 | A clear goal for qualified buyer conversations. | |
| Weekly reporting + AI Answer Watch | Weekly reporting + AI Answer Watch | Weekly reporting + AI Answer Watch | See what creates pipeline and where to improve. | |
| Not included | Not included | Included | Keep a larger pipeline moving with less work for your team. |
$12,000 per new client, 20 attended meetings, 20% close rate. Enable JavaScript to adjust.
| Calculation | Value |
|---|---|
| Fixed program fee | $6,000 |
| One-time setup | $2,000 |
| 20 attended meetings × $250 | $5,000 |
| Total program cost | $13,000 |
| Estimated sales value | $48,000 |
| Meeting-driven value / full program cost | 3.69× |
| Close rate to cover this scenario’s cost | 5.4% |
This uses the adjustable planning target, not guaranteed sales. No-show and out-of-ICP meetings cost $0. Contract value is not necessarily collected within 90 days and is not net profit.
| Attended meetings | Program cost | Estimated contract value |
|---|---|---|
| 20 | $13,000 | $48,000 |
| 30 | $15,500 | $72,000 |
| 40 | $18,000 | $96,000 |
Illustrations at $12,000 per client and 20% close. Not forecasts.
Meeting-driven estimates, before delivery costs. Content-driven sales are not included.
Who does the work

I built and ran the content and sales system that helped grow Queue to $1.5M ARR.
Our agency. Our in-house technology.
We built PQ Intel to find better opportunities and run your program faster. Our team operates it for you.
Illustrative opportunity · example data
“Our reporting tool takes too much manual work. What else should we look at?”
Check the company, buyer’s role and workflow. A question suggests relevance; it does not confirm budget.
Offer a useful comparison, investigate fit and carry the context into appropriate outreach.
Explore the PQ Intel workspace
How we qualify a market
Before we commit your program to a market or message, we check how your offer, buyers and deal economics work together. The aim: fewer wrong-fit conversations and one clear direction for content, engagement and outreach.
Which customers can your offer serve well today?
We connect the value you deliver with pricing, buyer and user roles, adoption effort and reasons to stay. That helps us choose the benefits to lead with, the proof to use and the questions your content needs to answer.
Which buyers and route to market make commercial sense?
We compare segments by need, ability to adopt, buying work and deal value. That sets our positioning, channels and a starting market where customer proof can support the next sale. A bigger account can bring more approvals, adoption work and selling cost; we check those tradeoffs before building the list.
Illustrative example
One working brief for the program. Priority buyers, positioning and proof themes, channel focus and assumptions to test. Content and sales work from the same commercial picture, updated as we learn.
The commercial model
Domains, inboxes, data, content, campaigns and operations.
Charged only when an agreed ICP-fit buyer attends. No-show: $0. Out of ICP: $0.
If the first month does not land, that month is refunded. You keep everything built.
Content volume & SERP impact
Measured across 4 B2B clients, from outside.
Enterprise & transactional impact
3 #1 rankings
on a PE-backed enterprise sale
Three articles live and ranking on the path to a purchase.
Community & leadership
1M+
member community
From Head of Growth to Interim CTO.
Authority growth
DR 11 → 23
A small domain started acting like a bigger one.
Commercial search impact
Article outranks product page
for a high-intent commercial term
A #1 ranking where it matters most: the buyer's question.
LinkedIn publishing scale
20 LinkedIn articles live
The company's own LinkedIn became a publishing channel.
Companies our team has worked with — references available on request







The industry evidence behind these channels
Founder content & engagement
Only about 5% of your potential buyers are in the market at any given time. The other 95% are not.
Ehrenberg-Bass Institute, Prof. John Dawes, for the LinkedIn B2B Institute. As Dawes puts it, a buyer who knows nothing about you before their buying process starts has almost zero chance of buying from you.
Research institute · Ehrenberg-Bass
SEO, AEO & GEO
Add an AI summary and clicks to a classic search result fall from 15% of visits to 8%.
Pew Research Center, July 2025: 68,879 Google searches from 900 US adults. Summaries appeared on 18% of searches, and on 53% of queries of ten words or more, which is where commercial research happens.
Primary research · Pew Research Center
Getting cited in AI answers
88% of AI summaries cite three or more sources. Only 1% cite a single one.
Same Pew dataset. Users clicked a link inside a summary in just 1% of visits, so the win is being one of the sources the model draws on, not a click you can measure.
Primary research · Pew Research Center
Landing pages & funnels
The median landing page converts at 6.6%. Top quartile SaaS pages reach 11.6%.
Unbounce 2024 Conversion Benchmark Report: 41,000 landing pages, 464 million pageviews and 57 million conversions. They report medians rather than averages so a few extreme pages cannot skew the baseline.
Conversion benchmark · Unbounce
Lead magnets & email funnels
Email returns $10 to $36 for every $1 spent.
Litmus State of Email: 35% of companies report a $10 to $36 return per $1, another 30% report $36 to $50, and software and technology recorded the highest sector ROI at 36:1.
Industry survey · Litmus
Outbound lead gen
0.45% average reply rate across 7.5 million cold emails.
Belkins 2026: 7,530,489 emails sent through 2025 and 34,393 replies, counted as replies per email sent rather than per opener. Founders and owners replied most at 0.57%. Companies with 11 to 50 staff replied at 0.49%, more than double the 0.22% of enterprises with 10,000 or more.
Primary dataset · Belkins 2026
Founder content and engagement, and SEO, AEO and GEO, are proven by our own published case studies above. The benchmarks here are why the meeting fee works: enough well-verified sends, into a market the content warmed first.
You sell high-consideration deals.
Buyers research before they reply.
A qualified meeting is commercially valuable.
You sell software, specialist services or physical products to business buyers.
You want one accountable team, not more vendors.
Your expertise or product value needs a clear explanation and a reason to trust.
You need thousands of low-intent leads.
Your sales cycle is purely transactional.
You only want volume, not qualification.
You expect results without access or follow-through.
Questions
Content runs for 90 days. Outreach runs for four months: month 1 is setup and inbox warmup, then three full sending months. Both payment options cover the same schedule. There is no fourth fixed installment. At day 75, we review the next step; renewal is your choice.
The diagnostic, agreed content, engagement, research, sending infrastructure, campaigns, reply handling and reporting. Attended-meeting fees are additional: $300 Foundation, $250 Growth or $200 Scale.
Pay upfront or in three installments, due at kickoff, day 31 and day 61. Setup is included if you sign and make the first payment by 31 October 2026, 23:59 UTC. Standard setup after the offer is $2,000 on Foundation/Growth and $3,500 on Scale. Full payment terms.
A buyer who meets your agreed criteria books through the program and attends. No-shows and out-of-ICP contacts cost $0. Each qualifying attended meeting is billable, including meetings above the target.
Your address, in your voice. We draft in your inbox and you send the first ones; after that we can send on your behalf if you prefer.
On Growth and Scale, we draft one proposal or recap per opportunity that asks for pricing. You review and send it. We do not negotiate, attend the call or close.
On Growth and Scale, we prepare a brief before the call, review the call, draft the follow-up within one business day and log the outcome in your CRM. Foundation covers everything up to the booked meeting; the follow-up is yours.
No. Day-90 planning targets are 8 / 20 / 40 for Foundation / Growth / Scale. Final targets and qualification criteria are agreed in writing after the diagnostic. Outreach continues into month four. Sales, revenue and rankings are not guaranteed. Meeting and refund terms.
Product DNA connects your offer’s value, pricing, buying roles and adoption requirements. GTM DNA uses that picture to choose priority customers, positioning, channels and a suitable sales motion. Together they guide one working brief for content and outreach. We revisit assumptions using campaign responses and sales feedback.
Founder, company and agreed salespeople’s profiles on LinkedIn and X. Articles cover your blog, LinkedIn articles and Medium, with adaptation for Quora, DEV and Hashnode where your audience fits. Volumes are shared across the agreed mix. Engagement includes useful comments and follow-up on relevant ICP and industry posts.
You do. Your content, research, pages, funnels, briefs, follow-up drafts, proposals and dashboards stay with you. Domains and inboxes live in your accounts. You keep the delivered work if you stop.
Allow one to two hours a week for approvals, access and expertise, a few minutes to review each follow-up draft, plus time to attend sales meetings. We run the daily execution.
Yes. We connect to HubSpot, Salesforce, Pipedrive, Close or another CRM with API access and route qualified meetings into your workflow.
The full fixed fee, any chargeable setup and every attended-meeting fee. Sales value uses your client value and close rate. Scenarios are estimates before delivery costs, not forecasts or cash collected during the program. Content-driven sales are additional and are not forecast. Publishing totals use 12 weeks and three monthly production cycles.
The first-month content and visibility refund promise applies. You keep the work. The service amount is one third of an upfront fixed fee or the first installment; earned meeting fees and delivered, separately charged setup are excluded. Your signed proposal sets the remaining-program terms. Read the refund terms.
A free, 15-minute review of your product, buyers and growth opportunities.