Pipeline by ProductQuant · DFY GTM Service
Launched in 21 days from signed contract. Signal monitoring live, content infrastructure deployed, first weekly briefing in your hands.
Jake McMahon
Jake McMahon $15K–$500K ticket-size deals closed using this system · Built an agency to $1.5M ARR in 12 months

Warm calls land on your calendar every Monday.

We build your pipeline infrastructure, monitor for buyers showing intent, and execute outreach from your accounts. You show up to close.

+$15–50K+ pipeline/mo or we work next month free.

Book a Discovery Call See the Tiers

Three tiers — enter at your current gap

→ Foundation: GTM infrastructure built and delivered. One-time. $3,500–5,000.

→ Signals: Weekly briefing of named warm prospects. Monthly retainer. $2,800–4,000/mo.

→ Full Pipeline: We execute the outreach and book the calls. Monthly retainer. $5,500–8,000/mo.

Three tiers — enter at your gap
Foundation
$3,500–5,000 one-time
Signals
$2,800–4,000/mo
Full Pipeline
$5,500–8,000/mo
Retainer tiers: 3-month minimum. Enter at Foundation if no infrastructure exists. Upgrade as you grow. (Pricing as of Q2 2026.)
The intelligence 9 platforms monitored

Your Monday starts with a list of named warm prospects, not a stale database. We find buyers signalling intent right now.

The infrastructure Content that pre-warms

We build the landing pages, lead magnets, and sequences that qualify prospects before you speak. Close rates improve because you're not starting from zero.

The execution Outreach that converts

We write and send signal-triggered messages from your accounts. You respond to a publicly announced change, not compete for attention in a noise context.

The problem with every other approach

x
Hire SDRs in-house. They spend 60% of their time on research.

Your SDR team manually checks LinkedIn, Reddit, Hacker News, and other platforms every morning. Hours per week, no systematic layer underneath them, inconsistent results, and they still burn your domain reputation with cold blast tactics when the pipeline dries up.

x
Generic lead-gen agency. No signal layer. Spray and pray.

They have purchased contact lists from six months ago. No live intent monitoring. They spray 10,000 cold emails, burn your deliverability, and hand you a spreadsheet of people who never signalled interest in anything you sell.

x
Content agency. Builds the funnel. Nobody warm walks through it.

They produce landing pages and email sequences with no live intent data. The infrastructure is built, but there is no mechanism to direct warm, in-market buyers toward it. Content without a signal layer publishes into a void.

You’re already paying for pipeline. Just inefficiently.

“Your $70K SDR spends 60% of their time on research. That’s not a people problem — it’s a system problem.”

The common failure: teams spend hours on manual research or pay multiple vendors, but no one owns whether the funnel converts. Outreach lands cold, infrastructure sits unused, and pipeline stays erratic.

HOW IT WORKS

How it works

A 4-step system, fully managed for you.

Build the infrastructure. Monitor for buyers. Reach out warm. Deliver calls. These are not four separate services bolted together. They are one sequenced pipeline — we run all of it.

01 / Build

The infrastructure you should already have

Landing page (structure, copy, deploy). 2–3 lead magnets per quarter, written, designed, and gated. 5-email warmup sequence per lead magnet. Sales deck for live calls. All linked, all tracked, all yours to keep.

02 / Monitor

We watch the platforms — you don't have to

Platforms scanned for buying signals: hiring surges, funding announcements, tool complaints, competitor reviews, tech discussion threads. Primary layer: LinkedIn and X (named prospect signals). Discussion layer: Reddit, Hacker News, Medium, Dev.to, Habr, VC.ru. Per-ICP filter removes noise. Weekly briefing: named accounts, the signal that fired, recommended opening angle. Composite Hot/Warm/Cold scoring included.

03 / Outreach

Signal-anchored, sent from your accounts

Messages written per prospect, tied to the specific signal that qualified them — referencing what they published, announced, or changed. Manually reviewed before every send. 3–5 touches per account over 3 weeks. Multi-channel: email + LinkedIn + Telegram where appropriate. You approve templates before anything goes out. Reply handling and objection responses included.

04 / Calls

Warm meetings booked on your calendar

Qualified replies handed off with full signal context. Calendar handoff to your booking link (Calendly, etc.). Monthly performance report: signal → reply → meeting → close. Lead delivery flexible: amoCRM, Bitrix24, your CRM, spreadsheet, or email.

TIMELINE

21-day launch

Signal layer live. Infrastructure deployed. First briefing in your hands.

The 21-day clock starts when the contract is signed and the ICP table is confirmed in writing. Not from first call, not from first payment alone. Three weeks from sign-off to a fully operational pipeline motion.

01
Days 1–7

Discovery, ICP definition, signal setup, first contact lists

Day 1: 90-minute discovery call — ICP definition, platform-to-ICP mapping, tier confirmation. Days 2–3: infrastructure audit, signal source configuration, brief sign-off. Days 4–5: queries run across all platforms, first prospect scoring. Days 6–7: first weekly briefing drafted and delivered.

Your time commitment: 90-min discovery call (Day 1) • 30-min async ICP review (Day 2) • 30-min weekly check-in (Day 7)

02
Days 8–14

First content output, first outreach, signal feed live

Day 8: Foundation infrastructure live on staging — landing page, lead magnets, email sequences, sales deck. Days 9–10: client review, revisions, final assets deployed live with SEO and GEO setup. Day 11 (Full Pipeline): first outreach messages sent from approved templates. Day 14: second weekly briefing delivered — new prospects, outreach status.

Your time commitment: Foundation assets review (Day 8) • second weekly briefing review (Day 14)

03
Days 15–21

Optimisation, content cadence locked, reporting structure live

Day 15: ICP query refinement — which signals produced, which platforms underperformed. Days 15–18: query adjustments, content cadence locked, first replies from outreach handled. Day 21: reporting structure confirmed, monthly outcome report template agreed. The pipeline motion is operational.

Your time commitment: 15-min ICP refinement (Day 15) • reporting template review (Day 21)

04
Day 28

Performance Review #1 — guarantee checkpoint

Monthly outcome report delivered: pipeline contribution by source, outreach response rates with denominator, content-to-call conversion, sales cycle stage progression. Guarantee checkpoint reviewed. Scale-up plan drafted if guarantee is met — broader ICP segments, additional signal sources, increased outreach volume.

Your time commitment: 30-min monthly review call • CRM access to verify pipeline attribution

Foundation Guarantee: infrastructure live within 21 days of brief sign-off or full refund.

Not a soft commitment. A contractual condition with a specific make-good: if the signal layer is not live, content assets not deployed, and first briefing not delivered by Day 21 — you receive a full refund. The 21-day timeline is the floor, not an aspiration.

PRICING

The three tiers

Foundation. Signals. Full Pipeline.

Enter at the gap you have. Already have content infrastructure? Skip Foundation and enter at Signals. Already get the briefing but want outreach executed? Upgrade to Full Pipeline. Every tier is designed as an entry point, not a lock-in.

No infrastructure yet

Foundation

One-time project · 21-day delivery
$3,500–5,000
one-time · Signals or Full Pipeline after
We build your full GTM infrastructure — landing pages, lead magnets, email sequences, sales deck, AI GEO setup, SEO foundation, and PQ Intel signal monitoring configured. You own the infrastructure after delivery.
✓ Foundation Guarantee Infrastructure live within 21 days of brief sign-off or full refund. Not a soft commitment — a contractual condition.
  • Landing page architecture — hero, proof, FAQ, CTA: built and deployed
  • 2–3 lead magnets — designed, written, gated
  • 5-email nurture sequence per lead magnet
  • Sales deck built in Content Product Design System
  • AI GEO setup — ChatGPT, Perplexity, Claude visibility
  • SEO foundation — meta, structured data, sitemap, GSC submission
  • Signal monitoring layer configured — platforms, queries, and ICP filters set up; our team runs the monitoring if you add Signals or Full Pipeline
Book a Discovery Call

Already have content infrastructure? Skip to Signals.

Most popular
Has infrastructure — needs intelligence

Signals

Monthly retainer · 3-month minimum
$2,800–4,000
per month · base + performance fee on closed deals
We run the intelligence layer. You receive a weekly briefing of named warm prospects — which platform flagged them, the buying context, and the message to send. Your SDR runs the outreach against warm, qualified targets instead of cold lists.
✓ Signals Guarantee 10 qualified warm prospect identifications per month or we extend free until we hit it.
  • Foundation included if not already built — or audit of existing infrastructure
  • 14-platform monitoring — continuously, against your confirmed ICP
  • Weekly signal briefing — named prospects, platform trigger, buying context, recommended opening
  • Signal-to-content matching — which piece of your content to send each prospect and when
  • Monthly signal summary — which platforms produced, which signals converted
Book a Discovery Call

Has infrastructure but no systematic way to find who's warm right now.

No top-of-funnel capacity

Full Pipeline

Monthly retainer · 3-month minimum
$5,500–8,000
per month · base + performance fee on closed deals
We execute the entire top-of-funnel. Signal monitoring, content matching, outreach written and sent from your accounts, follow-up sequences, call booking. You attend calls. We do everything before that.
✓ Full Pipeline Guarantee 4 qualified calls booked per month or we work free until we hit it. Specific metric, specific make-good condition — contractual.
  • Everything in Signals — full intelligence layer
  • Signal-triggered outreach — written per prospect, referencing the specific signal
  • Multi-touch follow-up — 2–3 follow-ups per prospect at agreed intervals
  • Call booking — follow-up continues until call booked or prospect declines
  • Monthly outcome report — prospects identified → contacted → replied → calls booked
  • Quarterly infrastructure refresh — lead magnets and sequences updated based on conversion data
Book a Discovery Call

Want to outsource the entire top-of-funnel. Show up to calls only.

Retainer tiers: 3-month minimum commitment. The first month calibrates the signal layer. The second iterates. The third produces optimised output. Month-to-month pricing is available at a +25% premium. Performance fee structure: base retainer covers execution; variable fee on closed deals originating from our pipeline, verified against your CRM. Pricing as of Q2 2026.

✓

Cancel anytime after the initial 3-month term — 30 days’ notice, no penalty.

No long contracts beyond the initial calibration period. After month three, Signals and Full Pipeline continue month-to-month. If the engagement is not producing what was guaranteed, that is what the make-good condition is for — not a lock-in clause.

COMPARISON

Why this is different

Replace 6 fragmented vendors with one team that owns conversion end-to-end.

The real cost isn’t the retainer — it’s the founder hours, team salary, and lost deals from a pipeline that doesn’t run systematically.

Dimension Pipeline by ProductQuant Hire SDRs in-house Generic lead-gen agency
Monthly cost $2.8K–8K/mo + performance fee $70K+ salary + $10K+/mo across fragmented vendors
Starting point Live buying signals from monitored platforms Manual platform-checking, 3–4 hours/week per SDR Purchased contact list from 6 months ago
Outreach method Warm, signal-triggered, content-pre-warmed Mix of warm and cold; often spray-and-pray Cold email blast to purchased list
Infrastructure Built and maintained for you You build and maintain it, or it doesn’t exist None — you build and maintain your own funnel
Funnel ownership One team owns conversion end-to-end Multiple vendors; no one owns the outcome Multiple vendors; no one owns the outcome
Time to start Infrastructure live Day 1. Full motion in 21 days. 3–6 months to hire and ramp 2–4 weeks to sign and receive first list
Guarantee Named outcome with specific metric and make-good No guarantee — hire risk entirely on employer Volume guarantee (emails sent, not replies)
Commitment 3-month minimum retainer Employment contracts or variable agency terms Varies; typically month-to-month or 6-month

Who this is for

Built for B2B software companies and agencies who serve B2B clients.

Role What you get
Founder doing founder-led sales Get your Mondays back. Plan closes this quarter without a $70K SDR hire.
Sales leader / Head of Sales +$5–50K pipeline/mo with the same headcount. Replace a $70K SDR salary + a $4K/mo agency stack.
B2B marketer More MQLs + brand presence in the same motion. Comment from the company profile, land in the threads your buyers read.
SDR / AE 2 hours/day back. Every reply starts with “I saw your post” instead of “Hope this finds you well.”
Agency owner serving B2B clients The funnel you sell, run for your firm. Replace 6 fragmented vendors ($10–20K/mo combined) with one team that owns conversion end-to-end.
Consultant / freelancer Your billable hours back. Pipeline that compounds while you deliver client work.

If your job depends on buyers knowing who you are — and you’d rather earn that than buy it — this is for you.

FAQ

Common questions

What people ask before booking a call.

We make your SDRs better at their jobs. Instead of spending 3–4 hours a day on prospect research, they get a weekly briefing: who to contact, why they're warm right now, and what opening angle fits their specific situation. Your team spends their time on outreach and closing, not manual platform-checking.
Primary prospect signals (live): LinkedIn (hiring changes, funding announcements, role movements) and X (tool complaints, category discussions, competitive switching signals) — these two platforms produce the highest-fit, named prospect signals per week. Discussion tier (live via scanners): Reddit, Hacker News, Medium, Dev.to, Habr, VC.ru — community threads and posts that flag category-level intent in real time. Plus G2/Capterra, GitHub, Crunchbase, and Telegram as active sources. Coming soon: hh.ru, Yandex, Product Hunt — expanding coverage, not yet in live production. The grouping reflects where different signal types fire: prospect-level vs. category-discussion-level, so the briefing distinguishes between "this company announced something" and "this community is discussing a problem you solve."
Signals and Full Pipeline retainers require a 3-month minimum. This is not arbitrary. Month one calibrates the signal layer. Month two iterates based on which signals are converting. Month three produces optimised output. Month-to-month arrangements are available at a 25% premium — but month-to-month contracts incentivise evaluating results before the system matures. After the initial 3-month term, continuation is month-to-month with 30 days' notice to cancel.
The base retainer covers execution: signal monitoring, briefing, content matching, and outreach (Full Pipeline). The variable performance fee applies to closed deals that originated from contacts we introduced, verified against your CRM. The fee is 8–12% of revenue from those deals, agreed in the contract before engagement starts. If a deal closes from a contact you already knew independently, it does not count. Everything is in the contract with no ambiguity clauses.
Lead lists are static snapshots of who existed six months ago. Signal monitoring tells you who is actively looking right now — based on what they're publishing, hiring, announcing, and discussing. A company that just posted a Hacker News thread complaining about their current tool and hired a Head of Demand Gen in the same week is a fundamentally different category of opportunity than a contact in a purchased database.
Because content without a signal layer is publishing into a void. We don't create content and hope. We create content specifically designed to warm up the signals we're already monitoring. The content is the pre-warm vehicle; the signals tell us who to direct it toward. A prospect who receives relevant content right before our outreach lands treats the message like a continuation of a conversation, not a cold approach.

Your pipeline, live in 21 days. Or we work free until it is.

In a 30-minute discovery call, we’ll map your ICP against our signal sources. We’ll tell you if we can guarantee 10+ warm prospects a month—or if your market is too quiet. No sale if it won’t.

Book a Discovery Call Email Jake