Pipeline by ProductQuant · Full B2B Sales Operation
Jake McMahon
Jake McMahon $15K–$500K ticket-size deals closed using this system · Built an agency to $1.5M ARR in 12 months

Your full pipeline machine: signals, content, funnels, outreach — run as one operation.

Five layers, stacked and managed as one service: signal intelligence across 14 platforms, AI SEO and GEO content on top of signals, lead magnets and sales landing pages on top of content, email funnels and hand-written outreach on top of conversion, and a dedicated operator running it all.

+$15–50K+ pipeline/mo or we work next month free.

Book a Discovery Call See the Stack
Month 1 Infrastructure live

Signal feeds, content engine, landing pages, lead magnets, sender accounts, funnels — all five layers in place.

Month 3 Content compounds

AI SEO and GEO content stack starts ranking and getting cited. Email lists enrich. Signal coverage deepens.

Month 6 Compound warm pipeline

Warm pipeline runs roughly 3× larger than month 1 — because every layer reinforces the others.

The guarantee +$15–50K/mo

If we don't deliver the guaranteed pipeline contribution, we work next month free until we do. Contractual.

THE AGENCY STACK

The stack. Five layers, one operation.

Generic agencies sell one layer — outreach, or content, or paid. Pipeline DFY sells the full stack, layered and run as one compounding operation. Month 6 produces more warm pipeline than month 1 because every layer reinforces the one above it.

01Signal intelligence

Live buying intent across 14 platforms.

The foundation. Named accounts showing real buying triggers right now — not a database from six months ago.

  • 14-platform monitoring (LinkedIn, Reddit, HN, X, G2, communities…)
  • ICP-tuned scoring — Hot / Warm / Cold by buyer readiness
  • Buyer-readiness queue with trigger, context, recommended angle
Why it compoundsSignal coverage deepens every week. Layer 2 builds on top: what buyers are researching becomes what we publish.
02Content + AI SEO + GEO

Content on top of signals. AI SEO and GEO on top of content.

Original long-form, optimised so ChatGPT, Perplexity, Gemini, and Google all cite your firm when buyers research the category.

  • 4–8 long-form articles per month (AI SEO + GEO optimised)
  • LinkedIn and X presence anchored to the same content engine
  • Topics informed by signal data — we publish what buyers are searching
Why it compoundsEvery article keeps producing organic traffic and AI citations months after it ships. The library only grows.
03Conversion funnels

Lead magnets and landing pages on top of content.

Content brings the traffic. Funnels convert it. Every ICP gets its own magnet; every offer gets its own page.

  • 1–3 custom lead magnets per ICP or topic
  • 2–5 sales landing pages, one per offer or segment
  • 3–5 email funnels — welcome, nurture, handoff sequences
Why it compoundsThe email list grows every month. The funnels keep converting traffic the content stack already paid for.
04Email + outreach

Hand-written outreach on top of conversion.

Signal-triggered. Funnel-aware. The prospect has already been touched by your content, landing page, or lead magnet — the call opens warm.

  • Hand-written outreach per prospect, anchored to their signal
  • Sender accounts warmed, deliverability monitored
  • Multi-touch sequenced across email + LinkedIn
Why it compoundsReply rates climb as the content stack and funnel library grow — prospects show up to outreach already familiar with your firm.
05Operator

A dedicated operator runs the whole machine.

One human owns every layer end-to-end. Reply handling. Qualifying. Booking. You attend the call.

  • Dedicated operator owning the pipeline number
  • Replies handled, objections answered, calls qualified and booked
  • Weekly check-in + monthly outcome report against CRM
Why it compoundsThe operator gets sharper at your offer every month — one human, one playbook, accumulating reps on your specific ICP.
WHAT WE BUILD FOR YOU

Five layers. One operation. Every deliverable accounted for.

What the cheaper Foundation tier hands over, the Signals tier operates, and the Full Pipeline tier runs end-to-end. Each layer is concrete, contractual, and owned by one team.

Layer 01 · Signal intelligence

The buying-intent foundation.

  • 14-platform signal monitoring — LinkedIn, Reddit, HN, X, G2, more
  • ICP-tuned scoring — Hot / Warm / Cold by buyer readiness
  • Buyer-readiness queue — trigger, context, recommended angle
Layer 02 · Content + AI SEO + GEO

The content stack on top of signals.

  • 4–8 long-form articles / month — AI SEO + GEO optimised
  • LinkedIn + X presence — consistent, signal-informed
  • Content roadmap — tied to what signals show buyers are researching
Layer 03 · Conversion funnels

Lead magnets, landing pages, email funnels.

  • 1–3 lead magnets — one per ICP or topic, designed + gated
  • 2–5 sales landing pages — one per offer or segment
  • 3–5 email funnels — welcome, nurture, handoff sequences
Layer 04 · Email + outreach

Hand-written, signal-triggered, funnel-aware.

  • Hand-written outreach per prospect — anchored to live signal
  • Sender accounts warmed — deliverability monitored continuously
  • Replies handled — objections answered, calls qualified and booked
Layer 05 · Operation

Dedicated operator, accountable for the number.

  • One operator owns the stack — same human, same playbook, every week
  • Weekly check-in — what shipped, what's queued, what's blocking
  • Monthly outcome report — pipeline contribution, close attribution, CRM-verified
AI SEO + GEO

Buyers find you in ChatGPT and Perplexity before they reach out.

GEO — Generative Engine Optimization — is the practice of being the brand that AI tools cite when buyers research your category. Half your buyers now research vendors in ChatGPT, Perplexity, and Gemini before they ever land on a website.

We structure every article in the content layer so AI engines extract, attribute, and cite your firm. Combined with classic AI SEO (technical structure, entity coverage, schema, internal linking), the result is a content stack that feeds both Google rankings and AI citations — with the same investment.

The compounding effect: every article that gets cited by ChatGPT for one query keeps showing up for adjacent queries. The library doesn't decay — it accumulates.

Example outcomes
"What's the best alternative to Outreach.io for a 20-person GTM team?"
ChatGPT cites your comparison article. Buyer lands on your page already shortlisted.
"How do B2B SaaS founders run pipeline without an SDR?"
Perplexity surfaces your founder-led-sales playbook as the first source.
"Who runs managed B2B pipeline as a service?"
Gemini answers with your firm as the named provider.
HOW IT COMPOUNDS

Stacked layers compound every month. One-layer agencies don't.

Anyone can run an outreach campaign in month one. Few can layer signal-informed content, conversion funnels, and a managed operation underneath it — so the curve keeps climbing instead of plateauing.

Month 1

Infrastructure live

All five layers in place: signals, content engine, landing pages, lead magnets, funnels, sender accounts, operator.

Month 3

Content compounds

Articles start ranking. AI tools start citing. Organic traffic builds. Email list enriches from lead magnets.

Month 6

Compound warm pipeline

Warm pipeline roughly 3× larger than month 1 — outreach lands on prospects already familiar with your firm.

The guarantee

+$15–50K/mo

Pipeline contribution delivered every month, or we work next month free. Contractual, not aspirational.

THE PROBLEM

One-layer agencies don't compound. Stacked layers do.

If you're running cold lists, fragmented vendors, or one-channel agencies, you're stuck on a curve that plateaus. The compounding warm pipeline only happens when every layer reinforces the next.

Stuck

Cold lists, plateauing reply rates.

Bought databases age out in months. Reply rates fall every quarter. You scale spend, not pipeline.

Missing

Buyers researching in AI tools without finding you.

Half your category's evaluation now happens in ChatGPT and Perplexity. If you're not cited, you're not shortlisted.

Fragmented

Six vendors, no one owning the number.

Content agency, SEO agency, outreach agency, paid agency — six invoices, zero integration, no compound.

The reframe

Stacking layers is the only way to build defensible warm pipeline. Anyone can run an outreach campaign. Few can layer signal-informed content, conversion funnels, and a managed operation underneath it — and that's where the compound lives.

PRICING

Three ways to engage with the stack.

Build it. Operate the top layers. Or have the whole stack run for you end-to-end.

Build the stack

Foundation

One-time project · built, delivered, handed over
$3,500–5,000
one-time
The stack BUILT and handed over. You own the layers — content templates, lead magnets, landing pages, email funnel templates, sender infrastructure. One-time delivery, yours to keep.
✓ Delivery Guarantee Full stack delivered or full refund. Contractual.
  • 2–5 sales landing pages built and deployed
  • 1–3 lead magnets designed, written, gated
  • 3–5 email funnel templates — welcome, nurture, handoff
  • Content engine templates — AI SEO + GEO frameworks ready to run
  • Sender infrastructure — domains, warming, deliverability setup
  • Signal monitoring playbook — ICP-tuned, ready to operate
  • Yours to keep — every layer, every account, every asset
Book a Discovery Call

Already have the stack built? Skip to Signals.

Most popular
Operate the top layers

Signals

Monthly retainer · 3-month minimum
$2,800–4,000
per month · base + performance fee on closed deals
The stack BUILT + the signal + content layers OPERATED for you. Your content compounds, your signals stay fresh, you run the outreach with our infrastructure underneath.
✓ Signals Guarantee Named in-market prospects + content output delivered every month, or we extend free.
  • Everything in Foundation — the stack BUILT
  • Layer 01 operated — live signal monitoring across 14 platforms
  • Layer 02 operated — 4–8 AI SEO + GEO articles per month
  • Layer 03 maintained — quarterly funnel refresh, lead magnets updated
  • Named in-market prospects queued every week
  • Monthly outcome report — signals, content, conversion, CRM-verified
Book a Discovery Call

You run outreach. We run signals + content + funnels.

Run the whole stack

Full Pipeline

Monthly retainer · 3-month minimum
$5,500–8,000
per month · base + performance fee on closed deals
The stack BUILT + EVERY LAYER OPERATED for you, including outreach, reply handling, and call booking. You attend the qualified call. We run everything before that.
✓ Pipeline Guarantee +$15–50K pipeline/mo or we work next month free. Contractual make-good.
  • Everything in Signals — layers 01–03 operated
  • Layer 04 operated — hand-written outreach from your accounts
  • Layer 04 reply handling — objections answered, calls qualified
  • Layer 05 operator — dedicated human owning your pipeline number
  • Calendar handoff — qualified meetings land on your booking link
  • Monthly outcome report — pipeline contribution, close attribution, CRM-verified
  • Quarterly stack refresh — content, funnels, lead magnets updated
Book a Discovery Call

You attend qualified calls. We run every layer.

Stack capability Foundation Signals Full Pipeline
Lead magnets built1–31–3 + refresh1–3 + refresh
Sales landing pages built2–52–5 + refresh2–5 + refresh
Content articles / moTemplates4–84–8
GEO + AI SEO includedSetup✓ ongoing✓ ongoing
Email funnels deployed3–53–5 + iterate3–5 + iterate
Signal monitoring (14 platforms)Playbook✓ operated✓ operated
Outreach drafted (hand-written)✕✕✓
Outreach sent from your accounts✕✕✓
Replies handled✕✕✓
Calls qualified + booked✕✕✓
Dedicated operator✕Shared✓ dedicated
Monthly outcome report✕✓✓
Foundation — the stack BUILT
  • Lead magnets (1–3)
  • Sales landing pages (2–5)
  • Email funnels (3–5)
  • Content engine templates (AI SEO + GEO)
  • Signal monitoring playbook
  • Sender infrastructure
Signals — stack built + top layers operated
  • Everything in Foundation
  • Signal monitoring operated
  • 4–8 content articles / mo
  • GEO + AI SEO ongoing
  • Quarterly funnel refresh
  • Monthly outcome report
Full Pipeline — every layer operated
  • Everything in Signals
  • Hand-written outreach
  • Outreach sent from your accounts
  • Replies handled
  • Calls qualified and booked
  • Dedicated operator

Retainer tiers: 3-month minimum. Month one calibrates. Month three the content stack starts compounding. Month-to-month available at +25%. Performance fee: base covers execution; variable fee on closed deals originating from our pipeline, verified against your CRM. Pricing as of Q2 2026.

✓

Cancel anytime after the initial 3-month term — 30 days' notice, no penalty.

After month three, retainers continue month-to-month. If we're not hitting the guaranteed outcome, that's what the make-good condition is for — not a lock-in clause.

Who this is for

Built for B2B software founders, sales leaders, and agencies who serve B2B.

Role What you get
B2B SaaS founder doing founder-led sales The full stack run for you while you close. Pipeline that compounds every month without burning $70K+ on an SDR hire that may not work out.
Head of Sales / Revenue +$15–50K pipeline/mo on the same headcount. Replace a $70K SDR salary and a $10K+/mo fragmented vendor stack with one accountable retainer that runs every layer.
Agency owner serving B2B clients Sell the stack you can't operate. We run it for your firm — and for your clients under your brand. White-label arrangements available.
B2B marketing lead A content + funnel layer that finally converts. AI SEO and GEO citation on top, signal-informed below — so MQLs become meetings instead of noise.
Existing SDR / AE team Hours per day back. Outreach lands on prospects already touched by your content stack — every opener anchored to a real signal, not "Hope this finds you well."
B2B consultant / fractional Billable hours back. A pipeline that compounds while you deliver client work — content stack growing, signals deepening, funnel converting.
COMPARISON

SDR vs generic agency vs Pipeline DFY.

One human on one channel. One agency on one layer. Or the full stack, layered, run as one operation that compounds month over month.

Dimension $70K/year SDR Generic agency Pipeline DFY
What you get One human, one channel One layer (content OR outreach OR paid) Full stack — signals, content, funnels, outreach, operator
Monthly cost $70K+ all-in salary $3–10K per layer × multiple vendors $2.8K–8K/mo + performance fee
Signal intelligence Manual platform-checking, 3–4h/wk None — cold lists 14-platform live monitoring, ICP-tuned scoring
Content + AI SEO + GEO Not their job Maybe one layer, not integrated 4–8 articles/mo, AI tools cite your firm
Lead magnets + landing pages Bring your own Not bundled, separate vendor 1–3 magnets, 2–5 pages, refreshed quarterly
Email funnels None Separate vendor 3–5 funnels — welcome, nurture, handoff
Outreach Manual, inconsistent Cold blasts to bought lists Hand-written, signal-triggered, funnel-aware
Compounding effect Resets every quarter One layer doesn't compound on itself Layers reinforce each other — month 6 is 3× month 1
Ownership One employee, attrition risk Multiple vendors, no integration One team owns the pipeline number on your CRM
Guarantee None — hire risk on you Volume guarantees (emails sent) +$15–50K pipeline/mo or we work next month free
FAQ

Common questions

What people ask before booking a call.

A one-layer agency — outreach only, content only, paid only — can produce activity but not compounding. The reason warm pipeline compounds is that each layer reinforces the next: signals inform content, content brings traffic, lead magnets and landing pages convert that traffic, email funnels nurture it, outreach lands on prospects already touched by everything above. Run one layer in isolation and you plateau. Run the stack and the curve keeps climbing.
GEO is structuring content so ChatGPT, Perplexity, Gemini, and Claude extract and cite your firm when buyers research your category. We write articles with clear entity coverage, structured headings, schema, internal linking, and direct-answer paragraphs that AI engines can quote. Combined with classic AI SEO (technical structure, topical authority, semantic depth), the same article ranks in Google and gets cited in AI tools. Half your buyers now research vendors in AI before they ever land on a site — if you're not cited, you're not on the shortlist.
Yes — every asset lives on your domain, in your accounts, and stays with you. Foundation hands the whole stack over outright. Signals and Full Pipeline operate the layers on top of your own infrastructure. If you stop the retainer, you keep the content library, the landing pages, the lead magnets, the funnels, the sender accounts, and the email list.
The compounding asset is the library. Even if you end the retainer, the articles keep ranking, the AI citations keep firing, the lead magnets keep converting traffic, and the email funnels keep nurturing. The operation makes the library grow faster — it doesn't make it work. The work survives the engagement.
Your SDR is layer 04 in isolation. Pipeline DFY is layers 01–05 stacked. Your SDR's reply rate climbs when prospects show up to outreach already familiar with your firm — because the content layer cited your work in ChatGPT, the landing page warmed them up, and the lead magnet got them on your list. You can keep the SDR. The stack underneath is what makes their numbers move.
Lead lists are static snapshots of who existed months ago. Layer 01 of our stack is live intent monitoring — named accounts showing real buying triggers this week. And lists don't compound: they decay. The content + funnel layers we run on top mean the same prospect appears multiple times across channels before outreach lands — warm, not cold.
Content without a conversion layer underneath is publishing into a void. Our content layer is fed by signal data (so we publish what buyers actually search) and feeds into the conversion layer below (lead magnets, landing pages, email funnels). Content brings traffic. Funnels convert it. Outreach closes it. The stack does what isolated content alone can't.
From your accounts — your domain, your LinkedIn profiles, your team. We don't run outreach from a vendor inbox or a burner domain. Reply handling happens in your inbox, so the conversation history stays with your team and the relationships are yours to keep.
Each prospect is scored Hot, Warm, or Cold based on buyer readiness. Hot = ready to buy now (mentioning competitors, posting role openings that confirm budget, evaluating alternatives publicly). Warm = actively researching. Cold = aware of the problem. The operator prioritises Hot signals so the first hour every day goes to highest-leverage conversations.
Retainer tiers (Signals, Full Pipeline) require a 3-month minimum. Month one calibrates the stack to your offer. Month two iterates. By month three the content stack is starting to compound and the first AI citations land. Month-to-month available at +25%. Cancel anytime after the initial term with 30 days' notice.
The base retainer covers execution of every layer. The variable performance fee applies to closed deals originating from contacts we introduced, verified against your CRM. The fee is 8–12% of revenue from those deals, agreed in the contract before engagement starts. Deals from contacts you already knew don't count.
Yes. Agency owners use Pipeline DFY two ways: run the stack for their own firm to compound their warm pipeline, or white-label the stack for their B2B clients under their brand. We run every layer, you keep the client relationship and the margin. Discussed case by case on the discovery call.

Hand your pipeline to a team that runs the whole stack.

Outreach by itself plateaus. Content by itself doesn't convert. Stack the layers, run them as one operation — and warm pipeline compounds every month.

Jake McMahon
Jake McMahon $15K–$500K ticket-size deals closed using this system · Built an agency to $1.5M ARR in 12 months
Book a Discovery Call Email Jake