Pipeline by ProductQuant · DFY GTM Service
Launched in 21 days from signed contract. Signal monitoring live, content infrastructure deployed, first weekly briefing in your hands.
Jake McMahon
Led by Jake McMahon Founder, ProductQuant · LinkedIn

Your next 10 clients have already announced they're looking. They just didn't announce it to you.

We monitor 14 platforms for buyers signalling intent right now, build the content infrastructure that pre-warms them before anyone speaks to them, and execute signal-triggered outreach from your accounts. You show up to the calls. We do the rest.

Book a Discovery Call See the Tiers

Three tiers — enter at your current gap

→ Foundation: GTM infrastructure built and delivered. One-time. $3,500–5,000.

→ Signals: Weekly briefing of named warm prospects. Monthly retainer. $2,800–4,000/mo.

→ Full Pipeline: We execute the outreach and book the calls. Monthly retainer. $5,500–8,000/mo.

Three tiers — enter at your gap
Foundation
$3,500–5,000 one-time
Signals
$2,800–4,000/mo
Full Pipeline
$5,500–8,000/mo
Retainer tiers: 3-month minimum. Enter at Foundation if no infrastructure exists. Upgrade as you grow. (Pricing as of Q2 2026.)
Signal monitoring 14 platforms

Prospect signals (live): LinkedIn, X, Setka, TenChat. Discussion signals (live via scanners): Reddit, Hacker News, Medium, Dev.to, Product Hunt, Substack, hh.ru, Yandex. G2/Capterra, GitHub, Crunchbase, Telegram, and ICP-configured sources also active.

Content infrastructure Pre-warm before outreach

Landing pages, lead magnets, email sequences, and sales deck built and maintained as a compounding warm-up system. The content we build is the vehicle for the signals we find.

Time to value 21-day launch

Signal layer live, content infrastructure deployed, first weekly briefing delivered — all within 21 days of signed contract and confirmed ICP. Not 6 months. Not "when we're ready."

The problem with every other approach

x
Hire SDRs in-house. They spend 60% of their time on research.

Your SDR team manually checks LinkedIn, Reddit, Hacker News, and other platforms every morning. Hours per week, no systematic layer underneath them, inconsistent results, and they still burn your domain reputation with cold blast tactics when the pipeline dries up.

x
Generic lead-gen agency. No signal layer. Spray and pray.

They have purchased contact lists from six months ago. No live intent monitoring. They spray 10,000 cold emails, burn your deliverability, and hand you a spreadsheet of people who never signalled interest in anything you sell.

x
Content agency. Builds the funnel. Nobody warm walks through it.

They produce landing pages and email sequences with no live intent data. The infrastructure is built, but there is no mechanism to direct warm, in-market buyers toward it. Content without a signal layer publishes into a void.

The compound effect: signals tell us who to reach. Content makes sure they've heard of you before we say anything.

A prospect who just hired three salespeople and posted about pipeline problems on Hacker News receives your content on scaling B2B outreach — not a cold pitch from a name they've never heard of. By the time our outreach lands, the conversation is warm. That is the mechanism. Not AI. People monitoring platforms, qualifying prospects, writing outreach, and booking your calls.

How it works

Three managed layers, sequenced by design.

The signal layer feeds the content layer, which pre-warms prospects before the outreach layer touches them. These are not three separate services bolted together. They are one sequenced system.

01 / Signal Monitoring

Managed signal detection

We monitor 14 platforms continuously for your ICP showing active buying intent — job changes, hiring signals, funding announcements, tool complaints, and tech discussion threads. Every week, a named list of warm prospects: platform trigger, buying context, and recommended opening angle. You don't check platforms manually. We do.

02 / Content Infrastructure

Managed content infrastructure

Landing pages, lead magnets, email sequences, and sales deck built and maintained. Every piece is designed to pre-warm the specific signals we're monitoring. For each signal-identified prospect, we match the content piece that corresponds to their buying context. Content without a signal layer publishes into a void. Signals without content send cold outreach. Together they produce warm outreach.

03 / Outreach & Reporting

Managed outreach execution

We write signal-triggered messages from your accounts, run follow-up sequences, and book calls to your calendar. You approve templates; nothing goes out without your sign-off. Monthly outcome report: prospects identified → contacted → replied → calls booked → pipeline contribution. You show up to the calls. We do everything before that.

21-day launch

Signal layer live. Infrastructure deployed. First briefing in your hands.

The 21-day clock starts when the contract is signed and the ICP table is confirmed in writing. Not from first call, not from first payment alone. Three weeks from sign-off to a fully operational pipeline motion.

01
Days 1–7

Discovery, ICP definition, signal setup, first contact lists

Day 1: 90-minute discovery call — ICP definition, platform-to-ICP mapping, tier confirmation. Days 2–3: infrastructure audit, signal source configuration, brief sign-off. Days 4–5: queries run across all platforms, first prospect scoring. Days 6–7: first weekly briefing drafted and delivered.

Your time commitment: 90-min discovery call (Day 1) • 30-min async ICP review (Day 2) • 30-min weekly check-in (Day 7)

02
Days 8–14

First content output, first outreach, signal feed live

Day 8: Foundation infrastructure live on staging — landing page, lead magnets, email sequences, sales deck. Days 9–10: client review, revisions, final assets deployed live with SEO and GEO setup. Day 11 (Full Pipeline): first outreach messages sent from approved templates. Day 14: second weekly briefing delivered — new prospects, outreach status.

Your time commitment: Foundation assets review (Day 8) • second weekly briefing review (Day 14)

03
Days 15–21

Optimisation, content cadence locked, reporting structure live

Day 15: ICP query refinement — which signals produced, which platforms underperformed. Days 15–18: query adjustments, content cadence locked, first replies from outreach handled. Day 21: reporting structure confirmed, monthly outcome report template agreed. The pipeline motion is operational.

Your time commitment: 15-min ICP refinement (Day 15) • reporting template review (Day 21)

04
Day 28

Performance Review #1 — guarantee checkpoint

Monthly outcome report delivered: pipeline contribution by source, outreach response rates with denominator, content-to-call conversion, sales cycle stage progression. Guarantee checkpoint reviewed. Scale-up plan drafted if guarantee is met — broader ICP segments, additional signal sources, increased outreach volume.

Your time commitment: 30-min monthly review call • CRM access to verify pipeline attribution

Foundation Guarantee: infrastructure live within 21 days of brief sign-off or full refund.

Not a soft commitment. A contractual condition with a specific make-good: if the signal layer is not live, content assets not deployed, and first briefing not delivered by Day 21 — you receive a full refund. The 21-day timeline is the floor, not an aspiration.

The three tiers

Foundation. Signals. Full Pipeline.

Enter at the gap you have. Already have content infrastructure? Skip Foundation and enter at Signals. Already get the briefing but want outreach executed? Upgrade to Full Pipeline. Every tier is designed as an entry point, not a lock-in.

No infrastructure yet

Foundation

One-time project · 21-day delivery
$3,500–5,000
one-time · Signals or Full Pipeline after
We build your full GTM infrastructure — landing pages, lead magnets, email sequences, sales deck, AI GEO setup, SEO foundation, and PQ Intel signal monitoring configured. You own the infrastructure after delivery.
✓ Foundation Guarantee Infrastructure live within 21 days of brief sign-off or full refund. Not a soft commitment — a contractual condition.
  • Landing page architecture — hero, proof, FAQ, CTA: built and deployed
  • 2–3 lead magnets — designed, written, gated
  • 5-email nurture sequence per lead magnet
  • Sales deck built in Content Product Design System
  • AI GEO setup — ChatGPT, Perplexity, Claude visibility
  • SEO foundation — meta, structured data, sitemap, GSC submission
  • Signal monitoring setup — PQ Intel configured; you operate after delivery
Book a Discovery Call

Already have content infrastructure? Skip to Signals.

Has infrastructure — needs intelligence

Signals

Monthly retainer · 3-month minimum
$2,800–4,000
per month · base + performance fee on closed deals
We run the intelligence layer. You receive a weekly briefing of named warm prospects — which platform flagged them, the buying context, and the message to send. Your SDR runs the outreach against warm, qualified targets instead of cold lists.
✓ Signals Guarantee 10 qualified warm prospect identifications per month or we extend free until we hit it.
  • Foundation included if not already built — or audit of existing infrastructure
  • 14-platform monitoring — continuously, against your confirmed ICP
  • Weekly signal briefing — named prospects, platform trigger, buying context, recommended opening
  • Signal-to-content matching — which piece of your content to send each prospect and when
  • Monthly signal summary — which platforms produced, which signals converted
Book a Discovery Call

Has infrastructure but no systematic way to find who's warm right now.

No top-of-funnel capacity

Full Pipeline

Monthly retainer · 3-month minimum
$5,500–8,000
per month · base + performance fee on closed deals
We execute the entire top-of-funnel. Signal monitoring, content matching, outreach written and sent from your accounts, follow-up sequences, call booking. You attend calls. We do everything before that.
✓ Full Pipeline Guarantee 4 qualified calls booked per month or we work free until we hit it. Specific metric, specific make-good condition — contractual.
  • Everything in Signals — full intelligence layer
  • Signal-triggered outreach — written per prospect, referencing the specific signal
  • Multi-touch follow-up — 2–3 follow-ups per prospect at agreed intervals
  • Call booking — follow-up continues until call booked or prospect declines
  • Monthly outcome report — prospects identified → contacted → replied → calls booked
  • Quarterly infrastructure refresh — lead magnets and sequences updated based on conversion data
Book a Discovery Call

Want to outsource the entire top-of-funnel. Show up to calls only.

Retainer tiers: 3-month minimum commitment. The first month calibrates the signal layer. The second iterates. The third produces optimised output. Month-to-month pricing is available at a +25% premium. Performance fee structure: base retainer covers execution; variable fee on closed deals originating from our pipeline, verified against your CRM. Pricing as of Q2 2026.

✓

Cancel anytime after the initial 3-month term — 30 days’ notice, no penalty.

No long contracts beyond the initial calibration period. After month three, Signals and Full Pipeline continue month-to-month. If the engagement is not producing what was guaranteed, that is what the make-good condition is for — not a lock-in clause.

Why this is different

Hire SDRs in-house. Use a generic lead-gen agency. Or use Pipeline DFY.

Three ways to build pipeline. Only one combines the signal intelligence, content infrastructure, and outreach execution in a single managed service with a contractual guarantee.

Dimension Pipeline by ProductQuant Hire SDRs in-house Generic lead-gen agency
Starting point Live buying signals from 14 platforms, identified this week Manual platform-checking, 3–4 hours/week per SDR Purchased contact list from 6 months ago
Outreach method Warm, signal-triggered, content-pre-warmed Mix of warm and cold depending on SDR quality Cold email blast to purchased list
Infrastructure Landing pages, lead magnets, emails, decks — built and maintained SDR relies on whatever exists; rarely builds it None — you build and maintain your own funnel
Time to start 21 days from signed contract 3–6 months to hire, onboard, and ramp 2–4 weeks to sign and receive first list
Guarantee Named outcome with specific metric and make-good condition, contractual No guarantee — hire risk entirely on employer Volume guarantee (emails sent, not replies)
Commitment 3-month minimum retainer Employment contract — typically 3–6 month notice period Varies; typically month-to-month or 6-month

Who this is for

This works when you want pipeline, not activity reports.

Good fit

  • B2B company, 5–50 people, selling to other businesses, minimum contract value that makes outbound worth running.
  • Founder doing top-of-funnel outreach and running out of bandwidth to do it well.
  • SDR team spending most of their time on prospect research instead of outreach.
  • You have paying customers and understand who your buyer is. Signals are only useful when you know who you're monitoring for.
  • You want warm, signal-triggered conversations instead of cold blast volume.

Not the right fit

  • Pre-product or no clear offer — fewer than 5 paying customers. Signals are noise when you haven't validated who your buyer is.
  • Pure B2C e-commerce with no business buyer angle.
  • You want 10,000 cold emails per week — this is precision outreach triggered by buying signals, not volume spray.
  • Enterprise (200+ employees, multi-stakeholder procurement with 6-month cycles) — the speed advantage of signal-triggered outreach gets neutralised.
  • You want a single landing page with no ongoing pipeline support.

Common questions

What people ask before booking a call.

We make your SDRs better at their jobs. Instead of spending 3–4 hours a day on prospect research, they get a weekly briefing: who to contact, why they're warm right now, and what opening angle fits their specific situation. Your team spends their time on outreach and closing, not manual platform-checking.
Prospect signals (live): LinkedIn (hiring changes, role announcements), X (complaints, tool discussions), Setka, TenChat (B2B networks, named decision-makers). Discussion signals (live via scanners): Reddit, Hacker News, Medium, Dev.to, Habr, VC.ru, Product Hunt, Substack, hh.ru, Yandex — threads and posts signalling intent in real time. Plus G2/Capterra, GitHub, Crunchbase, and Telegram as active sources. The grouping reflects where different signal types fire — prospect-level vs. category-discussion-level — so the briefing distinguishes between "this company announced something" and "this community is discussing a problem you solve."
Signals and Full Pipeline retainers require a 3-month minimum. This is not arbitrary. Month one calibrates the signal layer. Month two iterates based on which signals are converting. Month three produces optimised output. Month-to-month arrangements are available at a 25% premium — but month-to-month contracts incentivise evaluating results before the system matures. After the initial 3-month term, continuation is month-to-month with 30 days' notice to cancel.
The base retainer covers execution: signal monitoring, briefing, content matching, and outreach (Full Pipeline). The variable performance fee applies to closed deals that originated from contacts we introduced, verified against your CRM. The fee is 8–12% of revenue from those deals, agreed in the contract before engagement starts. If a deal closes from a contact you already knew independently, it does not count. Everything is in the contract with no ambiguity clauses.
Lead lists are static snapshots of who existed six months ago. Signal monitoring tells you who is actively looking right now — based on what they're publishing, hiring, announcing, and discussing. A company that just posted a Hacker News thread complaining about their current tool and hired a Head of Demand Gen in the same week is a fundamentally different category of opportunity than a contact in a purchased database.
Because content without a signal layer is publishing into a void. We don't create content and hope. We create content specifically designed to warm up the signals we're already monitoring. The content is the pre-warm vehicle; the signals tell us who to direct it toward. A prospect who receives relevant content right before our outreach lands treats the message like a continuation of a conversation, not a cold approach.
Our ops team monitors signals daily using PQ Intel — a 14-platform signal intelligence tool. The automation collects; the team qualifies, writes the outreach, and runs the briefing. Every outreach message receives a manual edit pass before it goes out. We don't sell AI — we sell a pipeline that produces qualified calls. The technology is the mechanism; the judgment and execution are human.

Your pipeline, live in 21 days. Or we work free until it is.

Book a 30-minute discovery call. We'll confirm whether your ICP produces enough signal volume to make this work — and if it doesn't, we'll tell you that before you sign anything.

Book a Discovery Call Email Jake