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Plan your 90-day growth kickstart.
Test meeting outcomes with your client value and close rate.
Your program. Explore the possibilities.
Worked example · Growth · paid upfront
$12,000 per new client, 20 attended meetings, 20% close rate. Enable JavaScript to adjust.
What your program includes
- Content you keep
- 180 posts · 24 articles · 18 newsletters · 6 comparison pages · 3 lead magnet, page and email funnel sets
- Outreach we run
- 15,000 buyers · 45,000 emails including follow-ups4 months total: 1 month setup and warmup + 3 full sending months.
- After the meeting
- Pre-call brief, written follow-up within one business day, proposal draft, CRM updatedGrowth and Scale only.
Total program cost$13,000Content + outbound + 20 attended meetings.
Meeting-driven sales value$48,0004 estimated clients from 20 meetings at 20%.
How this is calculated
| Calculation | Value |
|---|---|
| Fixed program fee | $6,000 |
| One-time setup | $2,000 |
| 20 attended meetings × $250 | $5,000 |
| Total program cost | $13,000 |
| Estimated sales value | $48,000 |
| Meeting-driven value / full program cost | 3.69× |
| Close rate to cover this scenario’s cost | 5.4% |
This uses the adjustable planning target, not guaranteed sales. No-show and out-of-ICP meetings cost $0. Contract value is not necessarily collected within 90 days and is not net profit.
Different meeting outcomes
| Attended meetings | Program cost | Estimated contract value |
|---|---|---|
| 20 | $13,000 | $48,000 |
| 30 | $15,500 | $72,000 |
| 40 | $18,000 | $96,000 |
Illustrations at $12,000 per client and 20% close. Not forecasts.
Meeting-driven estimates, before delivery costs. Content-driven sales are not included.