Program terms.

90-Day Pipeline Builder · updated 15 October 2026.

One 90-day program

Day 1 is your agreed kickoff after required access and approvals. An October kickoff continues into January. Content runs for 90 days. Outreach runs for four months: month 1 is setup and inbox warmup, followed by three full months of sending. All four months of the outreach schedule are included in the fixed program fee; attended-meeting fees remain additional. Content production and outbound preparation start alongside each other. Your signed proposal sets the deliverables, schedule, qualification criteria and final meeting target.

Payment

Pay the fixed program fee upfront or in three installments, due at kickoff, day 31 and day 61. Monthly payments cover one 90-day commitment. Foundation: $2,500 upfront or 3 × $997 ($2,991). Growth: $6,000 upfront or 3 × $2,497 ($7,491). Scale: $12,000 upfront or 3 × $4,997 ($14,991). All prices are USD; any applicable taxes are stated in your proposal.

Setup offer

First-program setup is $2,000 on Foundation/Growth or $3,500 on Scale; no repeat setup for an unchanged running program.

Standard first-program setup is $2,000 on Foundation/Growth or $3,500 on Scale. A renewal of the same running program does not repeat setup.

Performance fees

An attended, agreed-fit meeting costs $300 on Foundation, $250 on Growth or $200 on Scale. These fees are additional to the program fee and apply to every qualifying attended meeting, including meetings beyond the agreed target. No-shows and out-of-ICP contacts cost $0.

After the meeting (Growth and Scale)

For each attended, agreed-fit meeting: a pre-call brief one business day before the call, a review of the recording, and a written follow-up draft within one business day. One proposal or recap draft per opportunity that asks for pricing. The meeting outcome, next step and follow-up are logged in your CRM. Drafts are delivered in your inbox and in your voice; you send the first ten, after which you may authorise us to send from your address. Attending the call, negotiating, closing and contract paperwork are not included. The briefs, drafts and proposals are your property.

Refunds, changes and cancellation

The first-month content and visibility refund promise is retained. The service amount is one third of an upfront fixed program fee or the first monthly installment; earned attendance fees and delivered, separately charged setup are excluded. Your written proposal defines the diagnostic exit, remaining-program treatment and any cancellation or target-remedy terms before payment.

Existing clients retain their signed agreements. Changes to the buyer criteria, access or delivery schedule need written agreement.

Ownership and renewal

Your approved content, research, pages, funnels, briefs, follow-up drafts and dashboards remain yours. At day 75, we review results and scope any next program around the outreach still included. Renewal requires acceptance; there is no automatic new 90-day commitment.

Data

Your CRM data is used for service delivery and is not shared with third parties. Prospect data is handled under the privacy policy and applicable opt-out requirements.

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